Weekly competitor intelligence for B2B software
Know what your competitors changed this week — and what it means.
One concise brief every Monday on up to five competitors. Every fact links to its source and observation date. Interpretation is labelled as interpretation. When nothing material changed, we say so.
Northpass (fictional) · Pricing
New usage-based "Starter" tier added to pricing page
Verified fact
The pricing page now lists a "Starter" plan priced at $49 per month plus usage.
northpass.example/pricing · observed Oct 5, 2026
Interpretation
A lower, usage-linked entry point may be aimed at smaller finance teams that currently choose you on price. It could shorten their sales cycle for low-volume accounts.
A small, disciplined intelligence desk
Each brief passes through four roles, coordinated by an operations manager that schedules work, checks completion, retries failures within limits and escalates exceptions to a human.
Research
Captures the public pages you approve — pricing, product updates, newsroom, partners, careers — and stores a dated copy.
Analysis
Compares each capture with its stored baseline. A newly discovered page is never reported as a newly announced event.
Editing
Writes a short brief: what changed, why it might matter, what to investigate next — tuned to your priorities.
Verification
Checks every factual statement against the quoted text in its cited capture. Unsupported claims are removed before delivery.
- Source link and observation date on every fact
- Verified facts and interpretation are visibly separated
- “No material changes found” when that is the truth
- Inaccessible sources and incomplete coverage are flagged
Pilot pricing
One plan while we learn what matters most to customers. Pilot pricing is under review and may change for new customers; existing pilots will be given notice before any change.
- Up to 5 competitors
- Priorities: pricing, launches, positioning, partnerships, hiring
- Weekly brief by email and in a private dashboard
- Full archive and monitoring history
- Cancel any month
Join the founding pilot
We are onboarding a small number of B2B software companies. Tell us who you watch, and we will set up your sources with you and send your first baseline brief within a week.
Already invited? Create your account.